Carrera sunglasses

Timelessness of Carrera Sunglasses

Undoubtedly, the key to the success of Carrera Sunglasses are their timeless designs and the use of top-quality materials. This union assures you a pair of glasses that you will be able to wear all your life.

The history of Carrera sunglasses begins in 1956 by the Austrian Wilhelm Anger, who was already manufacturing sunglasses in a company that bore his own name, but it is in this year when he renamed it inspired by the Mexican car race Carrera Panamericana, known as one of the most dangerous in the world.

It was already in the 70s when Carrera decided to bet on winter sports and launched its snow goggles, with an innovative design that captivated and captivates all lovers of these sports.

It was also in this decade that the first great collaboration of the brand took place. Carrera and Porsche united design and technology at the highest level to launch the Carrera Porsche Design 5620 model. A pair of glasses with a futuristic design that captivated great rock stars. Seeing the success achieved, both brands continued to work hand in hand and created the Carrera Porsche Design 5621/23 model, one of the first glasses in the world with interchangeable lenses.

The successes continued for Carrera and at the end of the 70's they added for the first time the logo in the center of the front of their Carrera Endurance model. It is in 1979 when the iconic Carrera C was born and already presents a design that will characterize it forever. Clean and sober front, with a sporty character reflected in the temples and a very versatile rounded aviator shape, since it adapts to all styles.

A VIP space in our closet

If we dig a little deeper into its history, we see that since its inception it has captivated everyone, but especially sports lovers, especially car racing and winter sports. Historical figures of these sports such as Formula 1 driver Niki Lauda or Olympic ski champion Alberto Tomba have worn their sunglasses and have also been sponsored by Carrera. In fact, with Lauda they even launched a collaborative collection.

Carrera sunglasses triumph because they are the best representation of self-improvement, effort and dedication. As they define themselves, they are a style icon for those who are not afraid to show their character.

Innovation and advanced materials

Another key to his success lies in his innovative design and use of the best materials and the most advanced technology in the industry. We have already mentioned his collaboration with Porsche, but innovation and the use of advanced materials started much earlier, only eight years after renaming his company Carrera.

Optyl Patent and its benefits

Indeed, it was in 1964 when the founder of the brand, Wilhelm Anger, patented a material known as Optyl, which is what makes Carrera sunglasses the most comfortable sunglasses on the market.

Optyl is a plastic 20% lighter than common acetate and has a memory effect that gives its frames a permanent elasticity, that is, if you apply heat to the frame it will deform, but when it cools it recovers its original shape). Anger and his patent turned Carrera glasses into the most technologically advanced ones.

In addition, Optyl is a hypoallergenic material, does not absorb water, resists solvents and does not produce dermatitis. All of these are very attractive qualities, but increasingly in disuse and reserved for vintage collections.

Carrera Sunglasses in popular culture

Another golden age of Carrera Sunglasses took place in the 90's, during what is known as the pop era. Although it was in the 70s when the Sunjet by Carrera brand was born, it was not until twenty years later that it achieved the success it deserved by adapting to pop culture and the trends of the time.

They are sunglasses inspired by graffiti art, which also lived its golden age and spread all over the world, with bright colors and contrasts that left no one indifferent.

Another milestone for the brand came in the 1980s with the launch of its Carrera Champion model, which many of you will remember as the symbol of the brand. Already in the next millennium, in 2009, this model became popular again thanks to Lady Gaga who chose them as part of the wardrobe of her famous video clip “Bad Romance”.