Prada Linea Rossa

Prada Linea Rossa Eyewear: the sporty line of the firm Prada

Prada Linea Rossa is the name given to the sports line of the Italian maison Prada, directed by Miuccia Prada, granddaughter of founder Mario Prada, and Patrizio Bertelli. It reached its peak in the late 1990s with the excitement of participating in the America's Cup on Luna Rossa (a boat financed by Bertelli). Although, just as it was born and triumphed, it gradually died of success until it remained a collection of basics and sunglasses and optical frames.

Twenty years after that successful moment, the Italian firm relaunches this more technical and functional line using its fetish material: nylon. A relaunch with a renewed and rejuvenated image, with a very different proposal from the rest of Prada sunglasses.

The Prada Linea Rossa eyewear collection offers more competitive prices than the main Prada line, with which they seek to attract a younger and wider audience thanks to a more classic and less groundbreaking style than in their most successful moments.

Classic shapes and colors in Prada Linea Rossa Sunglasses

Prada Linea Rossa sunglasses are divided into two main groups that respond to the desires of society. On the one hand, we have the classic shapes and colors, among which dominates the midnight blue or frames in a mixture of acetate and metal with lenses in earth tones.

The other group is the one that has been gaining weight in recent months in response to the trend of sports glasses, mask type and with lenses in more striking colors. In this second group are the glasses most desired by the youngest, the Z generation that brands want to capture.

Although the Prada Linea Rossa eyewear collection is not as giant as the mother subsidiary, it does have an important weight for the firm and little by little they are recovering it with new and more updated models. So we recommend you not to lose sight of it.

The distinctive Prada Linea Rossa eyewear and temples

In this phase in which the Italian maison is giving a new life to its line of fashion and sports accessories is also the twist to its logo and distinctive that we will find in the rod of each glasses, both in frames of glasses and sunglasses.

To differentiate the brand and know that you are buying Prada Linea Rossa glasses you simply have to look at the rod and there you will see the logo that is the mother name, Prada, within a thin rectangle in a reddish tone differential of the brand.

Although the thickness of the temple or the material of the frame varies, the size of the Prada Linea Rossa logo does not and gives them a touch to their more classic glasses. Since the relaunch, more focused on fashion, the firm made clear what would be its distinctive, since in many of the garments this red rectangle was practically in the center of the garment.

Model PS 01ZS. One of the great successes of Prada Linea Rossa Eyewear

There are several Prada Linea Rossa models that have become top sellers, attracting followers of a more classic and sober style. Among them, we highlight for example the Prada Linea Rossa PS 01ZS model and its first cousin the PS 02ZSU that we currently have available in the same color, the most elegant blue you've ever seen.

Another model that has attracted the most attention, especially from the younger audience, is the Prada Linea Rossa PS 03ZS for its sporty style, wraparound frame and striking lenses. A pair of glasses made to be trendy and join the wave of stylish sports eyewear.

Shop online Prada Linea Rossa eyewear on Vytria

Prada Linea Rossa is one of the brands of glasses that you can buy online at Vytria.com, as well as the “mother” house Prada. The reviews of our customers endorse us and guarantee our new customers that they are buying in a safe and verified site.

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