Gant

Gant Eyewear: moderna technology and comfort in glasses

Gant sunglasses combine elegant curves with casual tints to remain a true reflection of the philosophy with which Bernard Gantmacher created the brand in the late 40's. Gant frames include designs for all tastes, from retro glasses with aviator shape to more modern designs.

Like all the eyewear brands that you will find in Vytria, Gant offers glasses with 100% UVA and UVB protection thanks to the fact that all their designs have polarized lenses that reinforce the quality of this brand.

Bernard Gantmacher and Gant in 1949

Gant's history began in 1949 with the production of its first shirt, a symbol of the brand that still exists today. Bernard Gantmacher, a passionate man dedicated to the manufacture of high-quality products, such as these shirts, was responsible for their manufacture and for founding Gant. This, combined with the style and business acumen of his sons Marty and Elliot, proved to be the formula for success.

Another thing the Gant brothers also knew was the power of good advertising by taking their shirts to the best stores in New Haven (at this time the clothing manufacturing capital of the United States) and advertising in The New Yorker. And that's where they ended up, publishing a campaign in which Gant advertised itself as the shirt brand of the brightest and most sophisticated young men.

Preppy look of American Sportswear in Gant frames

From the iconic Gant shirt, the entire brand was developed, including Gant eyewear collections that also respond to the modern preppy style that characterizes this American firm with European touches.

Gant is also characterized by the fact that it is constantly renewing itself to adapt to the needs. This philosophy was adopted from its founder and with it they realized that the end of World War II was a time of rapid change in the U.S. And this is when the rise of sport began and, with it, the rise of sports aesthetics.

By the mid-1950s, Gant was already recognized nationwide as the sportswear brand for the most stylish American men. From this point on, growth continued with the arrival of color to its famous Oxford shirts, it internationalized and expanded its catalog with footwear and Gant eyewear.

What are you waiting for shopping Gant eyeglasses on Vytria?

Within the catalog of brands of sunglasses and frames that you will find in Vytria are the collections of Gant glasses at the best price and with shipping in less than 24 hours.

To meet the needs of today's society Gant has created three lines: Gant, Gant Diamond G and Gant Rugger. Within these three collections you will find an exclusive selection of Gant eyewear characterized by the mastery in its manufacture, both sunglasses and optical frames. Since 2013, Gant has been part of the Marcolin Group.

The Gant glasses you will find on Vytria.com are carefully chosen and combine modern and trendy frames with classic and timeless touches. Most of their sunglasses and eyeglass frames are vintage inspired by a reinvention that adapts to current trends.

One of the details that stand out in Gant eyewear is the logo, incorporated in each model of the Eyewear collection with refined details that refer to the American legacy of Gant combined with that European touch that has always accompanied him and that catapulted him to success.

The new Gant eyewear collection reflects the values that have accompanied the brand since the 1950s and that at that time made them the benchmark brand in American sports fashion. The new frames enhance the more casual look of East Coast universities. In these designs the logo chosen has been the shield that has been inserted into frames to give them a more modern touch.

Within the Gant eyewear catalog you will find glasses with metal frames, whose latest models have rods with much more sophisticated lines. But there are also glasses made with an exclusive acetate, among which we highlight the transparent frames that reflect the personality of those who wear Gant glasses.

Let yourself be captivated by the exclusive collection of Gant sunglasses that you will find in Vytria. Subscribe to our newsletter and you will receive a discount with which you can buy your favorite Gant sunglasses at a unique price, don't wait any longer!