Miu Miu

The latest Miu Miu Eyewear

Miu Miu was born in 1992 as the little sister of Prada by Miuccia Prada, the youngest granddaughter of the founder of the Prada house. But in a very short time Miuccia made it clear that Miu Miu is not a little sister but has a very recognizable style of its own: its own style.

A style marked by coquette design (a trend that has returned with force this year), reminiscent of the style called “Lolita” and that are aimed at a young, fun, rebellious and unprejudiced woman. The clothes, accessories and sunglasses Miu Miu Miu are distinguished by their naive, colorful and carefree style.

The brand also attaches great importance to its advertising campaigns, starring well-known actresses and models almost from the very beginning. For example, in its debut at New York fashion week in 1994, the star of its fashion show was Kate Moss. And another actress closely linked to the brand because she represents it 100% is Chloë Sevigny, a relationship that began in 1995 and continues today.

The story behind Miu Miu

The history of Miu Miu begins in 1992 by the hand of Miuccia Prada, who also gave her name as miu miu was her affectionate nickname as a child. Only two years after its launch, it debuted at New York Fashion Week with Kate Moss as the star of the show. And in 1995 it was Chloë Sevigny who opened the show and became the face of the brand.

It was in 2000 when Miu Miu entered the eyewear sector, coinciding with the launch of its iconic bowling bag.

Another important milestone in Miu Miu's history came in 2004 when Madonna chose to dress her during her Reinvention Tour.

Since Sevigny each campaign has starred an actress who represents 100% the spirit of the brand: Kirsten Dunst, Katie Holmes, Hailee Steinfeld, Mia Wasikowska or Léa Seydoux and Adèle Exarchopoulus (stars of The Life of Adele, winner of the Palme d'Or at Cannes 2013). We also highlight that in 2016 Kaia Gerber, daughter of Cindy Crawford and actress of the “new Hollywood” stars in Miu Miu's eyewear campaign.

Viral products of Miu Miu

Several studies indicate that Prada and Miu Miu are the most popular brands worldwide. And the latter is responsible for almost all the trends of 2023: the balletcore style (which meant the return of the ballerinas), very mini pants and skirt, biker boots, kitten heels or the utility trend.

One of Miu Miu's most popular items was its bowling bag, which marked a turning point in its history. Recently it has been their hobo bags that have become iconic, highlighting the Wander and Matelassé models.

We cannot forget the glasses that have filled red carpets and streets, among which we can highlight the Runway Miu Miu sunglasses or those with round frames made of acetate.

The details of Miu Miu Sunglasses

There are four characteristics of Miu Miu that justify its success in recent years. The first, of course, is its seal of identity with creations dedicated to the younger, daring and rebellious public. Miuccia Prada dares to play with unexpected materials and surprising colors. She plays and triumphs.

Because another of Miu Miu's characteristics is its virality. Thanks to her style, she has found the key to make all women desire all her designs and make them viral.

Since its first campaign the firm has made clear its commitment to a dreamlike, feminine, empowered and modern cinematic world. In addition, in 2011 it presented its Women's Tales, a series of short films about the different periods of a woman's life.

And, of course, Miu Miu is the queen of accessories. It appeals to all women because it constantly plays with feminine and masculine dress codes, as well as references all eras. Some of her bestsellers were and still are the zig-zag quilted handbag, her punk-style ballerinas or her modernized retro-inspired sunglasses.

The influence of Miu Miu in fashion

The great influence of Miu Miu in fashion in particular and in the luxury sector in general is to have conquered everyone thanks to having focused from the beginning on a buyer persona 100% faithful to its founder.

Through her collections Miuccia Prada convinces you that you can be the woman you want to be (as Bebe used to say) and that you can change your style every day. She has focused on this powerful message to become the most desired brand in recent years.

His idea is that fashion and accessories should be an icon of all moments of life, from the little girl to the lady. “Even I, every day, when I wake up, I ask myself: am I a 15-year-old girl or a lady approaching death?” said Miuccia at her last FW24/25 fashion show in Paris.

Shop Miu Miu Sunglasses on Vytria

Miu Miu has managed to redefine luxury in the 21st century by fusing tradition and modernity and creating collections that make every woman identify with a garment, bag or sunglasses because there is one for every woman. And that is the fascinating thing about the brand.

Get your Miu Miu glasses at Vytria Eyewear and feel like the empowered woman you deserve to be every day of your life.

At Vytria you will always find the best sellers of each designer. For example, the Runway by Miu Miu that we have with lenses in different shades. The entire Glimpse collection with acetate frames in timeless colors. And the new colors of the MU 09WS or the MU 52YS.

Looking for luxury sunglasses? We have them!