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French fashion on Vytria

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the luxury ready-to-wear concept in 1966 with a collection called Saint Laurent Rive Gauche, synonymous with youth and freedom. This change represented a critical first step in the modernization of fashion and revolutionized the sociocultural landscape.

 

Over the years, the maison 's innovative style has become a cultural reference and an artistic icon for the fashion industry as well as for other eyewear brands. Its founder, couturier Yves Saint Laurent, earned a reputation as one of the most prominent designers of the 20th century, whose influence persists today.

 

Discover and distinguish Saint Laurent eyewear

If there is an eyewear that is easy to distinguish for its unique style, it is Saint Laurent eyewear and its distinguished, elegant and straight-lined style that is imported from the feminine tuxedo and the ready-to-wear.

 

One of the latest examples that the legacy of Yves Saint Laurent is still very much alive is the latest bestseller, the Saint Laurent SL M119 Blaze. Oversize cat-eye shaped sunglasses with extra wide temples featuring the YSL logo in gold lettering.

 

New trends workshop

Yves Saint Laurent glasses are a symbol of elegance and sophistication, but at the same time the French house is itself a workshop of new trends, always experimenting with shapes and maintaining sobriety in the colors as a good lover of black.

 

An example of this continuous reinvention of Saint Laurent sunglasses is the SL M137 Amelia model, which takes the pilot shape to another dimension, the SL 557 Shade, which is already an icon for the Z generation, or the Saint Laurent SL 751 Jeanne, small and round, ideal for the chicest women.

The revolution of the Parisian chic

In this path of reinvention also came the turn of the screw to Parisian elegance according to Saint Laurent and directed by Anthony Vaccarello and presented worldwide in the autumn-winter 22/23 collection.

 

Vaccarello bets on reinventing the codes of Parisian chic style with designs that seemed to caress Yves himself in his golden age as designer of the maison. Predominating the neutral colors black, white and beige and subtly playing with volumes, something we also see in his most recent Saint Laurent eyewear collections.

 

Glamour day and night

All Saint Laurent fashion and sunglasses collections are brimming with glamour and sensuality reminiscent of the most beautiful of the Parisian Eiffel Tower. Monochromatism and simplicity have always been the protagonists from the very beginning of the maison 's designs and, of course, also of its eyewear.

 

Thanks to Saint Laurent sunglasses and frames you will be elegant and glamorous day and night. The new SL 386 cat-eye frames will give you an extra chic touch in your evening looks. And Saint Laurent SL 713 sunglasses will do the same during the day.

 

Saint Laurent Sunglasses on Vytria

As part of the Kering group, the French maison remained true to its identity of absolute modernity and authority in fashion and Saint Laurent sunglasses.

 

Under the creative direction of Anthony Vaccarello, appointed in April 2016, the brand offers a wide range of ready-to-wear products, leather goods, shoes, jewelry and eyewear for men and women all unified under the Saint Laurent Paris logo. Thanks to a licensing agreement, it is also a major force in fragrances and cosmetics.

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