Bottega Veneta

50 years of Bottega Veneta: the history beyond this luxury brand

Bottega Veneta was born in 1966 in Vicenza, in the Veneto region (the place that gives its name to the brand and today still houses the workshop where Bottega Veneta eyewear is also created); the result of the work of Michele Taddei, Renzo Zengiaro and Laura Taddei (Michele's wife and the first creative director).

Bottega Veneta's specialty is the manufacture of leather pieces in which they created their now iconic intrecciato technique. At the end of the 70s the founders left the maison and Laura Taddei took over the maison with her new husband, Vittorio Moltedo. During the 70s and 80s, Bottega Veneta lives its first golden age, focused on fashion and would have to wait until the early 2000s to see the first sunglasses Bottega Veneta.

Its bankruptcy in the 90s and subsequent boom

In the 1990s, Bottega Veneta decided to join the “logomania” and added its logo to its designs, something that frightened its followers and led the house to a situation of near bankruptcy. In 1998 Bottega Veneta hired Giles Deacon as its new creative director to bring back the minimalist and discreet image that its most loyal clientele liked so much.

Although Deacon's task was to recover the brand's image and get it out of the hole it was in during those years, his tenure lasted only three years and it would be necessary to wait for the arrival of the next two creative directors for Bottega Veneta to finish its resurgence and return to success.

2000 decade and their expansion on Eyewear world

In 2001, the Gucci group, a subsidiary of the French luxury multinational PPR, buys Bottega Veneta to save it completely from the crisis of the 90s. Tomas Meier was chosen as the new creative director and in less than a year he presented his first collection of sweaters and sports jackets and in 2003 launched the first collection of Bottega Veneta glasses, which would be a resounding success and would mean the expansion of the Italian brand into the Eyewear world.

Bottega Veneta sunglasses first collections

Since Meier's time at the helm of creative direction, Bottega Veneta's product offerings have diversified enormously. In addition to the first Bottega Veneta eyewear in 2003, jewelry, cosmetics, fragrances and home décor collections were also launched. Although, without a doubt, the star of the crown would remain (and remains) the leather craftsmanship.

New change and the purchase of the firm by Gucci Group in 2001

During the 1990s, Bottega Veneta was immersed in a few years of crisis that almost made the brand disappear. But, thanks to the work of Giles Deacon and especially the purchase of the Gucci group, in the early 2000s the real change of Bottega Veneta began to achieve the worldwide success it still has today.

One of those big changes would be the best of Tomar Meier as the new creative director who would be working for Bottega for 17 years, greatly expanding its product catalog among which to highlight the Bottega Veneta Eyewear collections.

Although fashion scholars say that Bottega Veneta's big change came with the departure of Meier and the hiring of Daniel Lee, who came from Céline and who swept with his spring/summer 2020 collection, which is still the most desired today and source of inspiration for many fashion brands and low-cost accessories.

Details of Bottega Veneta Sunglasses

Within the Bottega Veneta eyewear collection we offer you shapes and colors of all styles, although all of them have the same philosophy, with which they began and triumphed in the 70s and 80s: minimalism and discretion.

In recent years, the style of glasses that has been the most successful of this Italian maison has been the pilot form, Bottega Veneta aviator glasses are the most desired, among which stands out the model BV1273S whose golden rods topped with a sphere that simulates a pendant. The latest best-seller!

Another form that also sweeps its Eyewear collection is the cat-eye, Bottega Veneta cat-eye sunglasses with acetate frames and discreet colors, predominantly black with iconic details in gold. Although we also invite you to check out the new green and white printed frames available in sunglasses and eyeglass frames.

Although it is true that elegant colors predominate, both in lenses and frames, among which black stands out. Bottega Veneta is one of the eyewear brands that has also opted for tinted lenses in colors like pink or amber in the latest collections.

Exclusive prices on our catalogue of Bottega Veneta Glasses

Do not hesitate to buy sunglasses online at Vytria, where you will find exclusive prices in our catalog of Bottega Veneta glasses. We ship your order in less than 24 hours and if you subscribe to our newsletter, you will get a super discount to get your new Bottega Veneta glasses at the best price.