Etro

ETRO’s story: from Milan to the world

ETRO is a luxury Italian fashion house founded in 1968 by Gerolamo “Gimmo” Etro. It is one of the brands that remains a family business in which each brother runs a part of it: Kean the men's fashion division, Veronica the women's, Jacobo is in charge of textiles and Hippolyte the finances. Although its top sales was and still is the classic tailoring, ETRO sunglasses are also a reference within the sector and all eyewear brands.

One of the emblems of the Italian firm continues to be the Paisley print that brought it worldwide recognition since its launch in 1981, the result of Gimmo Etro's travels to exotic places, of which he was enraptured. The winged horse Pegasus is also another ETRO icon that hangs in its own boutiques and can also be seen on most ETRO eyewear.

The unstoppable rise of the maison and all its collections including ETRO eyewear is due to the three emblems that have always sustained the Italian brand: the Paisley, the winged horse and the Etro family itself, first by founding it and then through its internationalization and online presence.

ETRO and their sunglasses: a trip from 1968

The ETRO eyewear adventure begins in 1968, with the founding of the Italian maison by Gimmo Etro after countless trips to exotic countries like India, from where he brought the paisley print and made it an icon of his own brand. ETRO eyewear design is the perfect balance between timeless and trendy.

Quickly the exclusive ETRO eyewear collections were another reflection of Gimmo's vision, with an elegant aesthetic and at the same time full of special details, such as the Pegasus emblem on the temple of his new ETRO sunglasses.

Two characteristics that perfectly define all ETRO sunglasses are their free spirit and passion for good finishes. Gimmo Etro's free spirit was embodied in his brand through the logo, Pegasus, the winged horse, and he passed it on to his children. And the taste for finishes of the whole family results in exclusive ETRO frames, full of small and very careful details.

The design of ETRO glasses: inspired on Paisley print

The greatest source of inspiration for the design of ETRO eyewear is and has always been the influence of countries such as India and other faraway places visited by the founder of the Italian firm, which also influenced his children, who currently continue to lead this family business.

The world of prints for ETRO goes beyond paisley, as all its collections are a conglomerate of patchwork, although it is the print brought from India that was a break with what was done in the sector to date. The design of ETRO glasses combined with the excellent quality of its materials and the taste for the finishes results in glasses of the highest quality.

From a classic style to modernism: ETRO Eyewear collections

ETRO eyewear collections are ideal for people with a modern and sophisticated style and in them you will find sunglasses for women and sunglasses for men. ETRO sunglasses are dominated by acetate frames, square shapes and classic colors, among which we highlight the black and gold.

ETRO eyewear, especially ETRO sunglasses, are unique because of the combination of materials and shapes. Characteristics of their Eyewear collections are the acetate front and the round metallic temples in gold, with the Pegasus on them. And you can also find square frames, even if the lens is round. ETRO glasses are unique and special.

Shop online ETRO sunglasses on Vytria

At Vytria.com you will find a wide selection of ETRO glasses at the best price and with a unique style. Subscribe now to our newsletter to get a special discount and get new ETRO glasses at an irresistible price.

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